Unorthodox pitch helped Cedar Rapids land national horseshoe tourney

26 July 2010, 9:55 am

The method may have been unorthodox, but it was effective. Mary Lee Malmberg, director of sports tourism for the Cedar Rapids Area Convention & Visitors Bureau, donned a snorkel, goggles and flippers. Then she walked onstage to make her sales pitch. A mere month after the disastrous flood of June 2008, Malmberg was attempting to convince the [...]... Read More »

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